• Pure Color Love

    Liquid Lip in Matte, Sparkle or Shine

    Pour on the Love. It's time to play, with liquid lip color that lasts for hours, feels ultra comfortable and looks absolutely amazing.

    Keep it simple and wear any shade on its own. Or top off your favorite lipstick for a punchy, personalized, pampering finish. Want to layer? There are no rules in Love, so mix, remix and make your own magic with every look.


    Comes in three glam glazes for the finish you crave—each in bright, enticing, can't-hold-'em-back shades:

    Matte: a soft, airy matte finish with a smooth, weightless feel. The full-coverage color is bold, velvety, fierce.

    Sparkle: a high-shine, super-sparkle lip topper that feels lightweight and moisturizing. The colors pop with a "unicorn" holographic effect.

    Shine: with a super lacquer shine, this liquid-latex finish is perfect as your go-to gleam, in concentrated, creamy colors.

    The innovative curved wand makes precision application easy, even in just one stroke.

    Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils. Lips feel soft and smooth, ultra comforted.

    And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.
  • Pure Color Envy

    Paint-On Liquid LipColor

    Discover the power of liquid Envy. Intense, smooth, ultra-comfortable color. This is paint with a passion.

    Saturates lips with 3 boldly seductive finishes:

    MATTE: Paint on long-wearing drama. Paint on style. Matte but never flat.

    VINYL: Paint on shine. Paint on sexy. Fits your lips like a curvy vinyl dress.

    METALLIC: Paint on dazzle. Paint on daring. Gleaming brushed chromes in super-hot shades that last all day.

    Each shade comes in the finish that suits it best.
  • Pure Color Envy

    Lip Volumizer

    Lips look and feel fuller with a healthy, revitalizing hint of fresh color.
    Formulated with a blend of hyaluronic spheres to help moisturize, smooth and plump your lips for a sculpted, curvaceous look.
    Ultra-comfortable, glossy fluid texture glides on effortlessly, leaving lips with a luxuriously minty-cool sensation.
    Goes on clear, then turns to a rosy glow that revives liptone.
    The revitalizing tint works for all skintones, giving lips a subtle dose of healthy-looking color with a soft-shine finish.
    Wear it alone or under your lipcolor.
    Plumps, hydrates, smooths the look of lips.
  • Pure Color Envy Matte

    Sculpting Lipstick

    Creamy. Matte. Intense. Pout-provoking.

    Saturates lips with undeniably daring matte colour - in one stroke.

    Lightweight, ultra-creamy formula glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable.

    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.
    Statement-making creme matte color.
  • Pure Color Envy Metallic Matte

    Sculpting Lipstick

    Vibrancy of a matte with the added luminous dimension of a shimmer for a modern matte brushed metal finish that glows. Lips are sealed in non-drying, high performance color for a multi-dimensional mattified bold finish that expresses luminous perfection.
  • Pure Color Envy Sheer Matte

    Sculpting Lipstick

    A veil of diffused mattified color for lips.
    Natural butters help nourish lips for an innovative feather light texture that effortlessly glides on tints of sheer color for a new, lighter matte effect.
  • Pure Color Love


    There are no rules in Love. Hot & sexy. Barely there. Crazy cool.

    Bold or classy. Multiple shades. Multiple textures.

    Mix, remix, create your look. There’s so many ways to Love.
    Ultra Mattes, Shimmer Pearls, Cool Chromes, Edgy Cremes
  • Pure Color Envy Hi-Lustre

    Light Sculpting Lipstick

    The object of desire.Saturate lips with lustrous color. Sculpt your lips with light.
    Discover the power to create a new look of volume and definition.
    Transforms lips with lustrous color, brilliant shine.
  • Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude. Intensifies. Sculpts. Hydrates.

    High-intensity color. Super creamy, sensually soft and smooth, luxuriously comfortable.

    Transforms lips with intense color and hydration.
  • Pure Color Envy

    Blooming Lip Balm

    Glides on for lips that are refreshed with a revitalizing surge of moisture and a hint of lip-tone pink.
    Moisturizes with a touch of revitalizing color.
  • Lip Brush

    Line, define and let your lips shine: you will love the ease and smooth precision of this essential brush. Apply from center, working out toward lipline. Always protect the brush with its cap.
    Small, tapered brush to shape lips, smooth on color.